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Organizing Your Startup
Sudhakar Kandanala • February 22, 2021
Organizing Your Startup
When a business is in the startup phase, companies often lack the ability to assign and hire staff for individual and specialized roles, which means at one point, staff is taking on multiple roles, which leads to mismanagement, misinformation, and inefficiencies.
Establish SOPs
Step one to scaling and growing a company is make sure that your daily operations are organized and under control, and that can be efficiently done with creating and improving your standard operating procedures (SOPs).
There should be two important things that are involved when it comes to creating a good SOP. Include processes and procedures that have worked with companies similar to your competitors, companies similar to yours, and companies/competitors that are more established and larger. Mimicking these procedures often leads to a more efficient procedure. After you have a base SOP set up, then you can start to infuse what makes your company unique into your SOP. You need to be able keep the same level of customer service as your company grows, and that can only be done with organization and standard operating procedures.
These can be implemented into every department. Operations can use these so every time a customer/client comes on board, or for sales so every prospect goes through the perfect sales cycle and maximize close rates.
Position Your People Correctly
In the end, the staff is going to be the ones that are running your processes. Therefore, the culture, context, and policy will affect how well your company runs its operations. The way you define your culture impacts operations. If you explicitly state the rules of your company, you create a low-context culture. On the other hand, companies where the culture is transmitted through contextual clues – like body language, status, behavior, etc. – have high-context cultures.
In the latter, people use emotions over facts to complete tasks. They perform with people as the heart of all actions and center the customer in all operations. On the other hand, low-context cultures are process focused, relying on facts instead of emotions. They need validation in tasks and adherence to processes in all operations.
Whether you want your startup operations to be process focused or people focused depends on the cultural context. If you're selling a low-ticket product, centering your culture and SOPs around low context will ensure that you can scale at volume while maintaining organization. If you're selling a high-ticket product, then you are likely going to be giving the customer more attention, and you will have more interactions and engagement with the customer. In this case a high context culture will ensure every customer gets the attention they need, without sacrificing efficiency.
Project Management & Records
Once you have the SOPs set up and you develop a culture, it is important that these pillars of business are maintained so that your operations are smooth. Consolidation is key, and that should only be done within one platform.
The ideal platform that is capable of serving businesses of all types is Zoho’s CRM plus. Zoho’s CRM is a platform that enables omni channel communication and makes it easy to integrate all your internal team efforts while simultaneously delivering a unified experience to all your customers, which will improve closing rates and the average value of a customer. This will allow you to establish processes and scale your company.
However, there are several risks associated with migrating a business to another platform. If a company already has an established clientele, then it needs to make sure that the daily processes are running smoothly, while it is upgrading its customer experience platform. And that’s where an implementation process comes in.
Here at Sliver, we leverage Zoho to have the lowest implementation time in the business, at 50% shorter than the industry average. Whether a small business, an enterprise, or something in between, that needs onboarding assistance, our full-service consulting and professional services will help map out its unique implementation requirements. By implementing software that improves customer experience efficiently, a company can make sure that it is unifying sales, marketing, and product departments under one platform.
That is, organizing or systemizing your startup using an enabling technology platform can help make the most efficient and effective use of your most precious commodity: Time.
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For more information on how Sliver can implement an integrated Customer Experience platform and help your company improve customer relations, email us at info@sliverusa.com.
For a free 14-day trial of Zoho CRM Plus, the most versatile and integrated customer experience platform, use the link Zoho CRM Plus. Once you sign up, email us and we will double your trial period.
Transforming Salon Operations and Coaching Growth with Zoho One Introduction In the competitive beauty industry, efficient operations and innovative business models are key to staying ahead. Michelle, the owner of Inspired Style Company , exemplifies how technology can revolutionize a business. Leveraging Zoho One , Michelle has not only streamlined her salon operations but also built a scalable coaching model to inspire other beauty entrepreneurs. Her journey highlights the power of automation, systematization, and strategic planning. Background Michelle’s vision for Inspired Style Company was twofold: to deliver premium beauty services and to coach aspiring salon owners. Her salon serves as a model for entrepreneurs seeking to establish scalable and automated businesses. Six months ago, Michelle collaborated with Silver Business Services after observing their test demonstration store, www.jazzmanbarber.com. This collaboration was pivotal in refining her approach to integrating technology and building a sustainable business model. Challenges Before Zoho Implementation Before adopting Zoho One, Michelle faced numerous challenges that hindered growth and efficiency: Manual Processes: Managing daily operations manually consumed significant time and effort. Disconnected Systems: Marketing, booking, payroll, and client management operated independently, creating inefficiencies. Limited Automation: Routine tasks required constant attention, adding unnecessary workload. No Centralized Platform: Financial and employee management were scattered across multiple tools, leading to fragmented operations. Zoho Implementation Strategy Michelle’s journey with Zoho One began after her consultation with Silver Business Services. It enabled her to implement a focused strategy, integrating Zoho’s comprehensive suite of tools: Zoho Books: Streamlined financial management and accounting with real-time data insights. Zoho Inventory: Improved salon supply tracking and inventory management. Zoho Sites: Created a professional website to expand her offerings, including massage therapy. Zoho Payroll: Simplified payroll processes for employees and contractors. Zoho CRM: Centralized client data for salon operations and coaching, enabling automated follow-ups and better retention. Zoho Campaigns (Planned): Designed automated email marketing campaigns to engage leads and nurture client relationships. Zoho Meeting and Trainer Central: Transitioned from in-person coaching to online webinars and structured training programs. Results & Benefits The implementation of Zoho One brought remarkable transformations to Inspired Style Company: Increased Efficiency: Automation reduced manual workload, optimizing booking, financial tracking, and marketing. Scalability: Michelle’s streamlined operations enabled her to replicate and sell the system to other salon owners. Revenue Growth: Monetizing coaching programs through webinars and structured training created new income streams. Enhanced Credibility: Establishing herself as a thought leader in business automation strengthened her industry network. Future-Proofing: With Zoho’s robust tools, Michelle built a foundation for long-term growth and operational independence. Future Vision Michelle’s ultimate goal is to transition fully out of day-to-day salon operations and focus on coaching beauty entrepreneurs. Her vision includes: Three-Tier Coaching Model: Entry-Level Coaching: Supporting new beauty professionals in starting their businesses. Mid-Level Coaching: Helping overwhelmed salon owners scale operations efficiently. Advanced Coaching: Guiding multi-salon owners toward financial independence and reduced operational involvement. 2. Subscription-Based Coaching: Offering beauty professionals access to ongoing education and resources. 3. Affiliate Partnerships: Exploring opportunities with Zoho’s affiliate programs to generate passive income. Conclusion Michelle’s journey with Zoho One demonstrates the transformative potential of technology for small businesses. By addressing operational inefficiencies and creating a scalable model, she has transitioned from a hands-on salon owner to an educator and leader in the beauty industry. As Michelle states, “Zoho One and Silver Business Services’ ‘Systems for Startups’ blueprint is a must for any aspiring and bootstrapped entrepreneur in any industry.” To learn more about Michelle’s coaching programs, visit www.inspiredstyleco.com or email hello@inspiredstyleco.com. For expert Zoho implementation, visit Sliver Business Services or contact info@sliverusa.com / +1 331 888 2627. Transform your business today with the right systems and support!
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