Improving Customer Relations
Sudhakar Kandanala • February 15, 2021
Improving Customer Relations: 3 Ways You May Not Have Tried
"Customers hate being 'sold' to."
Lots of people have lost their jobs in this pandemic. The upside is many of that lot have started or are starting their side hustles and businesses. Eventually, this will lead to over-saturation of markets, which results in giving customers lots of opportunities to switch their vendors and businesses.
Whether you are just starting, or you are an established business, it is important that you improve your customer relations to make sure your customers never leave you.
Focus Less On Selling
It's common knowledge that engaging with your customers is the building block to improving their customer journey with your business, but it is also important to know how to engage with customers.
Understanding the psychology of a customer is key when building their journey with you. That starts with understanding concepts that customers hate being “sold” to, and it is better to lead with value rather than pushing the sale. This is the sole reason why people provide free e-books to show customers the value, build authority, and then engage with them.
For a B2C business, sending email marketing updates or publish blogs that provide value to the ideal prospects and customers is one approach. This will build trust and loyalty with prospects which makes it 100x easier to close the sale and convert the prospect into a customer.
Time Your Content
A popular saying with buyers is that they prefer to be treated like people, rather than numbers on the vendor’s books. Many in the business world are thinking his sentiment to heart as they seek to build and improve customer relationships.
One of the best ways to show you understand your prospect’s and customers' needs is to ensure that you have the right content for them at the right time. For example, if you are a B2B business, and your ideal clients are accountants, then it may make sense to put out an article on how to acquire lots of customers during tax season.
By supporting your prospects or customers with customizations, relevant content, and information, you’ll be able to address their individual needs and concerns. This is all part of offering a better customer experience.
"Buyers prefer to be treated like people, rather than numbers on the vendor’s books."
Simplify Your Customer Process
Often when people think of a customer experience, the first idea that comes to mind is to increase the number of customer touchpoints that are in the prospect's process and the customers after the sale. However, that may not always be the correct way to improve customer relationships.
Adding more touchpoints with customers may complicate the process and make it confusing for a customer or derail the path to the sale. Instead, it is important to have a unified and simplified customer experience. By doing this, customers will learn what you do, how you do it, and that will build trust, showcase expertise, and keep the backend of your sales and customer processes simplified.
The best way to do this is to leverage a platform that offers unification on all channels of communication, integrated with a CRM. By bringing together a CRM with other useful business applications like live chat, customer service, marketing automation, business analytics, project management, and more within a single platform, you can now get a holistic view of how every customer interacts with your business.
An ideal customer experience platform solution enables businesses to successfully target their marketing campaigns, drive sales engagement by analyzing visitor website behavior, indicates the best time to contact a lead based on metrics, informs clients on the status of the projects/deliveries, organizes tickets based on sales pipeline data, and provides a 360-degree customer view.
The ideal platform that is capable of serving businesses of all types is Zoho’s CRM plus. Zoho’s CRM is a platform that enables omnichannel communication and makes it easy to integrate all your internal team efforts while simultaneously delivering a unified experience to all your customers, which will improve closing rates and the average value of a customer.
"By implementing software that enables customer experience, a company can unify sales, marketing, product, and support departments under one platform."
However, there are several risks associated with migrating a business to another platform. If a company already has an established clientele, then it needs to make sure that the daily processes are running smoothly, while it is upgrading its customer experience platform. And that’s where an implementation process comes in.
Here at Sliver, we leverage Zoho to have the lowest implementation time in the business, at 50% shorter than the industry average. Whether a small business, an enterprise, or something in between, that needs onboarding assistance, our full-service consulting and professional services will help map out its unique implementation requirements. By implementing software that improves customer experience efficiently, a company can make sure that it is unifying sales, marketing, product, and support departments under one platform.
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For more information on how Sliver can implement an integrated Customer Experience platform and help your company improve customer relations, email us at info@sliverusa.com.
For a free 14-day trial of Zoho CRM Plus, the most versatile and integrated customer experience platform, use the link Zoho CRM Plus. Once you sign up, email us and we will double your trial period.
Transforming Salon Operations and Coaching Growth with Zoho One Introduction In the competitive beauty industry, efficient operations and innovative business models are key to staying ahead. Michelle, the owner of Inspired Style Company , exemplifies how technology can revolutionize a business. Leveraging Zoho One , Michelle has not only streamlined her salon operations but also built a scalable coaching model to inspire other beauty entrepreneurs. Her journey highlights the power of automation, systematization, and strategic planning. Background Michelle’s vision for Inspired Style Company was twofold: to deliver premium beauty services and to coach aspiring salon owners. Her salon serves as a model for entrepreneurs seeking to establish scalable and automated businesses. Six months ago, Michelle collaborated with Silver Business Services after observing their test demonstration store, www.jazzmanbarber.com. This collaboration was pivotal in refining her approach to integrating technology and building a sustainable business model. Challenges Before Zoho Implementation Before adopting Zoho One, Michelle faced numerous challenges that hindered growth and efficiency: Manual Processes: Managing daily operations manually consumed significant time and effort. Disconnected Systems: Marketing, booking, payroll, and client management operated independently, creating inefficiencies. Limited Automation: Routine tasks required constant attention, adding unnecessary workload. No Centralized Platform: Financial and employee management were scattered across multiple tools, leading to fragmented operations. Zoho Implementation Strategy Michelle’s journey with Zoho One began after her consultation with Silver Business Services. It enabled her to implement a focused strategy, integrating Zoho’s comprehensive suite of tools: Zoho Books: Streamlined financial management and accounting with real-time data insights. Zoho Inventory: Improved salon supply tracking and inventory management. Zoho Sites: Created a professional website to expand her offerings, including massage therapy. Zoho Payroll: Simplified payroll processes for employees and contractors. Zoho CRM: Centralized client data for salon operations and coaching, enabling automated follow-ups and better retention. Zoho Campaigns (Planned): Designed automated email marketing campaigns to engage leads and nurture client relationships. Zoho Meeting and Trainer Central: Transitioned from in-person coaching to online webinars and structured training programs. Results & Benefits The implementation of Zoho One brought remarkable transformations to Inspired Style Company: Increased Efficiency: Automation reduced manual workload, optimizing booking, financial tracking, and marketing. Scalability: Michelle’s streamlined operations enabled her to replicate and sell the system to other salon owners. Revenue Growth: Monetizing coaching programs through webinars and structured training created new income streams. Enhanced Credibility: Establishing herself as a thought leader in business automation strengthened her industry network. Future-Proofing: With Zoho’s robust tools, Michelle built a foundation for long-term growth and operational independence. Future Vision Michelle’s ultimate goal is to transition fully out of day-to-day salon operations and focus on coaching beauty entrepreneurs. Her vision includes: Three-Tier Coaching Model: Entry-Level Coaching: Supporting new beauty professionals in starting their businesses. Mid-Level Coaching: Helping overwhelmed salon owners scale operations efficiently. Advanced Coaching: Guiding multi-salon owners toward financial independence and reduced operational involvement. 2. Subscription-Based Coaching: Offering beauty professionals access to ongoing education and resources. 3. Affiliate Partnerships: Exploring opportunities with Zoho’s affiliate programs to generate passive income. Conclusion Michelle’s journey with Zoho One demonstrates the transformative potential of technology for small businesses. By addressing operational inefficiencies and creating a scalable model, she has transitioned from a hands-on salon owner to an educator and leader in the beauty industry. As Michelle states, “Zoho One and Silver Business Services’ ‘Systems for Startups’ blueprint is a must for any aspiring and bootstrapped entrepreneur in any industry.” To learn more about Michelle’s coaching programs, visit www.inspiredstyleco.com or email hello@inspiredstyleco.com. For expert Zoho implementation, visit Sliver Business Services or contact info@sliverusa.com / +1 331 888 2627. Transform your business today with the right systems and support!
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Key Marketing Assets That Every Business Needs To Convey Their Story
Sustain and Retain refers to the ongoing management of customer contacts in order to keep their attention and get repeat business from them.