Systemizing and Simplifying Business Growth

A growing startup faces lots of unexpected roadblocks and obstacles in every department: strategy, operations, accounting, and more. To successfully scale a business, one must unify all business functions into one unified operation. It must also simplify project management and order fulfilment to increase customer satisfaction.

Strategy

In a growing startup, spending time on giving clear directions can increase the company output and results by 10-fold. It is probably one of the management levers most underutilized by startup leaders.

But strategy too often ends up being a long and detailed slide deck hidden somewhere or it remains as a high-level mission statement.

Many times, a strategy is just a disarrayed document hastily put-together, which describes what a business is currently doing, then rapidly collects dust on the shelf. Designing a strategy is not an activity listed in order to “check a box.” A good one is visible, clear, and meaningful.

A strategy is also not a list of business goals. Instead, a good strategy is actionable and shows the way that a company can achieve those goals. It provides a guidance on the types of questions to ask and the decision-making process that the company’s strategy should benefit from, starting from a very low level.

A good strategy involves asking important questions such as: Are you targeting the right customers? Are you in the right market? Is your operational model scalable? It’s also designed to be easily trackable and communicated.

Execution

Companies go bust because they cannot execute well. Having the cleverest strategy is not enough, but the team still needs to execute the strategy. A business may have world-class players on its team, it can still fail at delivering if everyone is on the same page and operations are not unified.

It is important that the pillars of business that were established in strategy are maintained so that operations are smooth. Consolidation is key, and that should only be done within a single cohesive platform.

At Sliver, strategy incorporates a few key components:

●     a diagnostic of the business now (the current state)

●     an overall strategic direction (the desired target state)

●     a set of focused initiatives to achieve goals.

We then use the results of diagnostic and identify ways to systemize the business operations using technology that supports automation and integration of majority of the business processes.

The ideal platform that can serve businesses of all types is Zoho One. Zoho One is a platform that enables omni-channel communication and makes it easy to integrate all internal business team efforts while simultaneously delivering a unified experience to all customers, which will improve closing rates and the average value of a customer. The platform allows a business to establish processes and scale the company.

However, there are several risks associated with migrating a business to another platform. If a company already has an established clientele, then it needs to make sure that the daily processes are running smoothly, while it is upgrading its customer experience platform. And that is where an implementation process comes in.

Here at Sliver, we leverage Zoho to have the lowest implementation time in the business, at 50% shorter than the industry average. Whether a small business, an enterprise, or something in between, that needs onboarding assistance, our full-service consulting and professional services will help map out its unique implementation requirements. By implementing software that improves customer experience efficiently, a company can make sure that it is unifying sales, marketing, and product departments under one platform.

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For more information on how Sliver can help your company achieve the desired growth by implementing an integrated process-unifying technology system, email us at info@sliverusa.com.

For a free a 30-day trial of Zoho One, the most versatile and integrated business management platform, use the link Zoho One. Once you sign up, email us and we may double your trial period.