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Promote Your Business The Sure Way!

Sudhakar Kandanala • December 15, 2023

Key Marketing Assets That Every Business Needs To Convey Their Story

In the dynamic realm of business, success hinges not only on a stellar product or service but also on the art of effective market communication about the product and service. Introducing a product or service to the market is like embarking on a journey into unknown territory.

A business, especially a startup, lacks the necessary knowledge and resources essential for a seamless and effective introduction of its offering to the market. Even the established businesses often grapple with the challenge of propelling their offerings into the spotlight, unsure of where to start and the best way forward. This is not an isolated issue; rather, it's a widespread obstacle encountered by businesses across different sizes and industries.

The Vehicle to Convey the Message

Whether you're a startup aiming to make a splash or an established business looking to scale up or stay ahead, to prepare for a successful launch, you must dig into a strategic array of promotional tactics. You must convey a clear, coherent, and concise message to your target market about who you are and what you offer. The message can be conveyed through different marketing channels using different artifacts. These artifacts form the marketing asset that serve as the vehicle to convey your message. Digital marketing, mailers, in-person/online meetings, etc. are a broad spectrum of avenues through which the market is served with your message.

Among digital marketing assets, blogs, social media posts, marketing flyers, webinars, YouTube videos, compelling landing page are essential for a business of any size. Each of these assets plays a crucial role in crafting a powerful narrative around the product or service.

So let's take into understanding the key marketing assets that every business must have to take their product or service effectively to the market.

Blogs: Blogs provide a platform for in-depth articulation of topics related to your industry, product, or service. Use blogs to showcase thought leadership, address common queries/issues, and provide valuable information. Share your blogs across various channels to position your brand as an authoritative voice in your field.

Social Media Posts: Social media is more than just a platform for sharing memes and updates; it's a powerful marketing tool. Establishing a strong presence on platforms relevant to your audience can significantly boost brand visibility. Social media can be used to share your product/service related content, engage with your audience, and humanize your brand. Leverage paid advertising options on these platforms to target specific demographics and maximize your reach.

Marketing Flyers: Marketing flyers serve as tangible, eye-catching tools to convey key messages about your product or service. Distribute them at events, in-store, direct mail or via email to grab the attention of your target audience. Ensure that your flyers are well-designed, concise, and visually appealing to make a memorable impact.

E-Book: E-book could serve as a lead magnet or help you establish as an authority or a thought leader in the area of your expertise. It could make a prospect aware of the problem they might be facing or sometimes are unaware of, and the possible solutions. By giving out E-Book as a free downloadable often in exchange for the website visitor's contact details is a proven way of gathering lead information.

Webinars: Hosting webinars allows you to engage with your audience in a more interactive and personal way. Use webinars to provide in-depth product demonstrations, share industry insights, and answer questions in real-time. Record and repurpose webinars as on-demand content for those who couldn't attend live.

Sales Deck: This is a set of slides you utilize to lead your audience through your sales presentation. Slide presentations can make it easier for your audience to comprehend important facts, prices, and product features that your sales representatives might use to support a narrative. A well-crafted sales deck can serve as a persuasive tool, providing key information and creating a lasting impression that propels your business forward. Ensure it is visually appealing, concise, and tailored to your audience to maximize its impact.

YouTube Video: YouTube is a powerful platform for visual storytelling. Create engaging videos that highlight your product or service, share customer success stories, and provide behind-the-scenes glimpses of your business. Leverage YouTube's reach to connect with a broader audience and enhance your brand's visibility. You may even repurpose webinar clips and use them in YouTube videos.

Landing Page: A dedicated landing page is crucial for converting visitors into customers. Whether it's for a specific product, promotion, or event, a well-designed landing page with a clear call-to-action can significantly boost conversion rates. Optimize your landing page for user experience and ensure a seamless journey from interest to action.

The Process

Once you have the key assets developed, you can put them into use to attract leads and covert them to a paying customer. The following process may be used as a starting point and can be refined further based on your specific market segment and marketing approach.

Write a blog on your industry’s key issue(s)
Publish its link on social media
Use call to action to attract prospects to your webpage or landing page
On the landing page, play a video for them about your solution to the key issue
Offer a free e-book with a generic or specific solution and get their email
Email your offer flyer to prospects with a link to your calendar or a webinar
Make a sales presentation during the appointment or webinar
Nurture the lead by providing valuable insights until they become your customer

In a highly competitive business landscape, success depends on effective communication about your brand, product, and service. Whether you're a startup or an established business, leveraging key marketing assets—blogs, social media, marketing flyers, webinars, YouTube, and landing pages—provides a surefire solution to a repetitive and consistent messaging. These tools empower businesses to navigate the challenges of introducing products or services, ensuring a smooth journey into the market. Even if you face a hiccup, you can quickly analyze which marketing asset and what marketing channel has the issue and then easily troubleshoot it.

So, armed with these assets, businesses can confidently make their mark and captivate their audience. In summary, the marketing journey begins with strategic, consistent, and impactful communication. Having the right assets for this communication will take your startup a long way. That is The Sure Way!

How can we help?

Sure Digital Marketing is a division of Sliver Business Services. Sliver Business Services serves startups and scale-ups in developing business systems and processes. We typically help small and medium-sized businesses, groups, and non-profit organizations implement a comprehensive, integrated business application suite in alignment with their long-term Business/IT Strategy and enable processes that execute with minimum friction.

At Sliver, we have developed a set of 9 business processes that are essential for the success of any business. As part of "Marketing to Lead" process of this set, Sure Digital Marketing division develops key marketing assets for businesses so that they can take their message and the product/service to their target market effectively and achieve a high lead conversion rate.

For more information visit us at https://www.surewayz.com. You can also email us at sdm@sliverusa.com or call us at +1 331.888.2627.

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Tips for Startups: Capturing Leads using Zoho Forms

By Sudhakar Kandanala • December 21, 2024

Transform Your Startup's Lead Generation with Zoho Forms

Elevate Your Startup’s Online Presence with Zoho Social

By Sudhakar Kandanala • November 9, 2024

In today’s digital world, your startup’s online presence can make or break your success. Whether you’re just starting or trying to scale, having a strong, consistent brand presence across social media platforms is critical. Sliver Business Services understands the unique challenges startups face in building visibility online, which is why we’ve incorporated Zoho Social into our Marketing-to-Lead process. This powerful social media management tool helps startups maximize their reach, engage with their audience, and convert followers into qualified leads. The Power of Social Media for Startups For startups, social media is one of the most cost-effective ways to grow a brand, engage with customers, and promote products or services. With the right tools and strategy, social media can quickly become your primary driver for generating leads. But it requires consistent management and monitoring, which can be overwhelming for growing businesses. 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For businesses working with Sliver Business Services, we ensure that social media management fits seamlessly into their broader marketing efforts, aligning with email marketing, SEO, and other lead generation activities. Why Zoho Social Is Ideal for Startups Zoho Social is particularly well-suited for startups due to its affordability, ease of use, and scalability. Startups need marketing tools that don’t just meet their needs today but can grow with them as their audience and customer base expand. Zoho Social delivers this by offering features that range from basic social media management to advanced analytics and automation, all in one place. Key Benefits for Startups: • Cost-Effective: Affordable pricing options for growing businesses. • Time-Saving: Manage multiple platforms from one dashboard. • Scalable: Advanced features that grow with your business. • Data-Driven: Insights that help you optimize performance and results. At Sliver Business Services, we’ve seen firsthand how Zoho Social can elevate a startup’s online presence and integrate into a broader Marketing-to-Lead strategy that drives growth and success. The best part about Zoho Social is that it is part of the comprehensive business management suite: Zoho One . Zoho One is a set of fully integrate suite of 50+ business applications under one affordable subscription that any startup or business would need to operate and scale up efficiently. How we Help? In today’s competitive landscape, a strong online presence is critical for startups aiming to stand out and generate leads. Zoho Social provides the tools you need to manage and optimize your social media channels effectively, saving time and improving engagement with potential customers. At Sliver Business Services, we incorporate Zoho Social into our Marketing-to-Lead process to ensure that startups can reach their audience, engage meaningfully, and turn followers into leads. With the right strategy and tools like Zoho Social, your startup’s online presence can be a powerful asset in achieving long-term success. For more information visit us at www.sliverusa.com to learn more about how we can help you implement Zoho Social to optimize your marketing strategies and fuel your business growth. For more information visit us at https://www.sliverusa.com/systems-for-startups. You can also email us at info@sliverusa.com or call us at +1 331.888.2627.

Marketing to Lead: Zoho Campaigns for Startup Success Optimization

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By Sudhakar Kandanala • October 12, 2024

This blog outlines the importance of leveraging Zoho Campaigns for startups and highlights how Sliver Business Services integrates it into their Marketing-to-Lead process for maximum efficiency and success.